There has been a lot of discussion over the years about paid surveys and if they can be a legitimate source of income.
A lot of people who talk ill of paid surveys, simply don’t understand them and haven’t put in the effort to reap the rewards. Here’s how paid surveys work:
Business, big or small, need data to help them design new products or services or to revise current ones to better suit their customer base.
To get this data, they hire marketing research firms to first, put together a set of questions that will help them collect the right data, second, administer the questions via online surveys, and third, analyze the data and deliver the results so that the business can make educated decisions regarding their products and services and hopefully help them add additional revenue to their bottom line.
Putting together and administering paid surveys isn’t cheap. These marketing research firms charge top dollar for their services and then in return for completing surveys, they pass some of what they charge their clients on to the end user (that’s you).